The Shame Initiative
Putting shame on the map in the youth sector
The Shame Initiative is a new initiative leading the way in shame-informed practice — the next evolution of trauma-informed care.
We believe shame is one of the most powerful, invisible forces shaping the lives of young people — especially those who’ve experienced care, exclusion, or marginalisation. Yet it’s rarely named, let alone understood. We’re here to change that.
What is The Shame Initiative ?
The Shame Initiative is a movement to help youth professionals recognise, understand and respond to shame — in themselves, in their organisations, and in the young people they serve.
We’re building a practical, research-informed framework that combines:
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Training for frontline professionals and organisations
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Tools to apply shame-informed practice in working relationships
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Consultancy and partnership with systems leaders
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Collaboration with academics, funders, and policymakers
We’re starting by delivering a core foundational workshop, with pilots across schools, youth services, and care-experienced settings. All materials build on what already works — rooted in trauma-informed practice, but going deeper.
Our vision
“To put shame on the map in the youth sector — developing shame-informed practice as the next evolution of trauma-informed care. Through training, consultancy, and collaboration, we aim to transform how professionals understand and respond to young people, and spark a national conversation that reaches practitioners, policymakers, academics, and funders alike.”
Get involved
We’re currently piloting our first workshop and gathering feedback.
If you’re:
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A school, youth org, or care setting interested in a training workshop
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A funder, policymaker or researcher exploring this space
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A practitioner with a story or perspective to share
We’d love to hear from you.
What’s coming next
In the coming months, we’ll be:
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Delivering pilot workshops
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Publishing case studies and real-world reflections
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Sharing our evolving shame-informed framework
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Launching deeper training and consultancy offers
Be part of the shift.