The Shame Initiative

The Shame Initiative Putting shame on the map in the youth sector The Shame Initiative is a new initiative leading the way inshame-informed practice — the next evolution of trauma-informed care.

We believe shame is one of the most powerful, invisible forces shaping the lives of young people — especially those who’ve experienced care, exclusion, or marginalisation. Yet it’s rarely named, let alone understood. We’re here to change that. 💡 What is The Shame Initiative**?**

The ShameInitiative is a movement to help youth professionalsrecognise, understand and respond to shame — in themselves, in their organisations, and in the young people they serve.

We’re building a practical, research-informed framework that combines:

• 🧠Training for frontline professionals and organisations

• 🧰Tools to apply shame-informed practice in working relationships

• 🧩Consultancy and partnership with systems leaders

• 🔗Collaboration with academics, funders, and policymakers

We’re starting by delivering acore foundational workshop, with pilots across schools, youth services, and care-experienced settings. All materials build on what already works — rooted in trauma-informed practice, but going deeper. 🎯 Our Vision

“To put shame on the map in the youth sector — developing shame-informed practice as the next evolution of trauma-informed care. Through training, consultancy, and collaboration, we aim to transform how professionals understand and respond to young people, and spark a national conversation that reaches practitioners, policymakers, academics, and funders alike.” 🚀 Get Involved

We’re currently piloting our first workshop and gathering feedback.

If you’re:

• A school, youth org, or care setting interested in a training workshop 

• A funder, policymaker or researcher exploring this space

• A practitioner with a story or perspective to share

👉We’d love to hear from you. 📅 What’s Coming Next

In the coming months, we’ll be:

• Delivering pilot workshops

• Publishing case studies and real-world reflections

• Sharing our evolving shame-informed framework

• Launching deeper training and consultancy offers

Be part of the shift.